Purpose This paper aims to propose a process optimization approach showing how organizations are able to achieve sustainable and efficient process optimization, based on integrated process-risk analysis using several criteria to a better decision-making. Design/methodology/approach Several approaches are used (functional/dysfunctional) to analyze how processes work and how to deal with risks forming multi-criteria decision-making. In addition, a risk factor is integrated into the structured analysis and design techniques (SADT) method forming a novel graphical view SADT-RISK; it identifies process’s failures using the traditional failure modes, effects and criticality analysis (FMECA) and economic consideration “failure mode and effect, criticality analysis-cost FMECA-C” making a multi-criterion matrix for better decision-making. Subsequently, some recommendations are proposed to overcome the failure. Findings This paper illustrates a methodology with a case study in a company, which has a leading brand in the market in Algeria. The authors are integrating a varied portfolio of approaches linking with each other to analyze, improve and optimize the processes in terms of reliability and safety to deal with risks; reduce the complexity of the systems; increase the performance; and achieve a safer process. However, the proposed method can be readily used in practice. Originality/value The paper provides a new approach based on integrated management using new elements as an innovative contribution, forming a novel graphical view SADT-RISK; it identifies process’s failures using the traditional FMECA and economic consideration “a new multi-criterion matrix for better decision-making and using the SWOT analysis – Strengths, Weaknesses, Opportunities, Threats – as a balance to decide about the process improvement”. The authors conclude that this methodology is oriented and applicable to different types of companies such as financial, health and industrial as illustrated by this case study.